Apple iPad is back to No. 1 in China! Huawei second and third did not expect

Apple iPad is back to No. 1, According to the August 11 news, IDC’s latest quarterly tablet tracking report shows that in the second quarter of 2020, China’s tablet PC market shipped approximately 6.61 million units, up 17.7% over the same period last year. and the Chinese tablet PC market recovered quickly.

According to the data, shipments of the Slate Tablet (traditional all-in-one tablet) were about 2.69 million units, down 41.6% year-on-year; The removable tablet (tablet computer with a plug-in keyboard) was shipped about 3.92 million units, up 286.0% from the previous year. From the beginning of the year, the trend of transformation of the product form is obvious.

After recovering from low production capacity, driven by continued unfinished orders in the previous quarter and strong replenishment in channels. The company was decisively driving the growth of tablet PC shipments in the second quarter.

Work from home, online classes, and home entertainment also continues to drive consumer demand for tablets. However, due to the overwhelming impact of the epidemic on manufacturing capacity in the first quarter, tablet PC shipments in China in the first half of 2020 will still fall 5.4% from the same period last year.

Apple has returned to supply number one

In terms of manufacturers, Apple has returned to supply number one. Apple iPad shipments in the second quarter were about 2.76 million units, up 18.7% from a year earlier, with a market share of 41.8%.

Huawei came in second, but the year-over-year growth rate was the fastest. In the second quarter, Huawei tablet shipments totaled about 2.45 million units, up 59.5% year-on-year, with a market share of 37.1%.

Microsoft shipments for Microsoft tablets in the third and second quarters were approximately 230,000 units, up 16.0% year-on-year, with a market share of 3.5% shipments. Lenovo came in fourth. In the second quarter, Lenovo tablet shipments were around 170,000 units. It is down 19.1% from a year earlier, and a 2.6% market share in shipments.

IDC said that overall, while tablet shipments in China in the first half of 2020 were lower than the same period last year, they were significantly better than previously expected.

Although the “new corona epidemic” affected manufacturing facilities early and caused a drop in shipments. It opened up new opportunities for the long-term development of tablet computers in the future. As a result of the economic downturn caused by the epidemic in the commercial market, the recovery of corporate purchasing took longer. However, online education in the consumer market has become an important use case that will dramatically increase consumer demand for tablets.

With ongoing optimization of the current teaching software, the attributes of tablet PC learning tools will continue to be strengthened.

The second half of the year is a sequential phase in which new products from leading manufacturers are launched. New product use cases and training will continue to help tablet computers achieve better market performance. Tablet computers will work for a long time.

Apple is about to bring a more affordable iPad configuration

IDC pointed out in the report that Apple’s increase in tablet shipments in the Chinese market is mainly contributed by the cheap version of the iPad. In the 2,000-plus price range, the sales of this product are still the absolute leader.

For Apple, the iPad is currently divided into two series, one is the cheap iPad. And the other is the iPad Pro. The former is responsible for gaining more market share. While the latter is responsible for the profit of the entire product.

According to news from foreign media, Apple is about to update a new generation of iPad. Which will be replaced with an A13 processor, and the appearance will still not change. This is to maintain a super high-cost performance. And the price of the new product is expected to be basically the same as the previous generation