After WWDC2020, news about the iPhone 12 increased significantly. Among them, there are more designs, chips, and other hardware news. As well as some controversy among the participants in the news releases. Pricing news is relatively the same. And everyone feels that Apple will try its best to control costs and selling prices. As to why such measures are being taken, this may be due to Apple’s expectations regarding sales and overall market conditions.
Apple is expected to launch the iPhone 5G later this year
Apple is expected to launch the iPhones 5G later this year, but supply chain partners are now less optimistic about new device shipments. It is reported that shipments of 5G iPhone 12 can be halved in 2020, from 30 million to 40 million units, from 15 million to 20 million units.
The DigiTimes report also believes that shipments of the Apple iPhones with 5G support may be much lower than expected. This was due to the fact that Apple was not sure that consumers were buying its new iPhone 5G. In the current economic downturn, consumers are more likely to “close their pockets” and do not want to spend more than $ 1,000 to buy a new mobile phone.
According to other news about the iPhone SE, netizens said Apple plans to launch a larger-screen iPhone SE or iPhone SE Plus. iPhone SE basically simulates the iPhone8, the screen is 4.7 inches, iPhone SE Plus will borrow from the iPhone 8 Plus, which is increased to 5.5 inches. Whether it is the expectations of the iPhone12 or iPhone SE Plus, they reflect the current market situation. But also more or less reflect some of Apple’s decision-making ideas. Some people say that 2020 will be a year of great change. And every decision of the head brand will influence the next market trend. We will wait and see how the mobile phone market will change in the second half of the year.
Delayed-release 1-2 months? Apple cut iPhone 12 purchase orders
According to news from July 1, in the first half of 2020, there was a global outbreak of new pneumonia that affected the e-consumption industry, including Apple. Industry and consumers are worried whether Apple’s iPhone 12 will be released on schedule this year.
Now, according to foreign media reports, sources in Apple’s main supply chain have shown that Apple is significantly reducing orders for parts for the iPhone12. Compared to expectations at the beginning of the year, purchases fell by half.
Sources in the supply chain reported that shipments of iPhone 5G phones in 2020 will be much less than expected. “iPhone 5G, supporting millimeter wave technology, which is expected to be released later this year. iPhone 12 is expected to ship only 15 million by 2000 in 2020. 10,000 units and the previous supply chain is expected to be between 30 and 40 million units. Which increased competition among suppliers of substrates FC-AiP for new Apple mobile phones. ”
According to past practice, Apple will release a series of iPhone 12 mobile phones at the conference this fall, and it will be released in late September. However, due to the consequences of the epidemic this year, it is not known whether the iPhone 12 series phones can be released in accordance with the schedule of previous years.
Japanese media, the release of the iPhone 12 will be delayed
According to the latest news from the Japanese media, the release of the iPhone 12 will be delayed. And Apple may delay the release time by 1-2 months. As to why this happens with a delay, the fact that Apple wants to get the perfect presentation is nothing but the first. First, the new machine should be more prepared for production facilities, especially this year. When the industry chain has also been affected by the epidemic. Another factor is that Apple developed millimeters on its own. The wave antenna module needs further optimization (will be used in some versions of the iPhone12).
Prior to this, foreign media DigiTimes reported that suppliers were not so optimistic about the supply of the new iPhone 5G. Apple is expected to launch the iPhone 5G later this year. But supply chain partners are now less optimistic about new device shipments.
Now it became known that Apple has reduced the order for spare parts for iPhone 12. From this point of view, there are really a lot of uncertainties in this year’s iPhone12. According to industry analysts, a massive reduction in spare parts orders suggests that Apple will postpone product sales